A lot of commentators have tried to gauge the true meaning of the term sustainable tourism. Sustainability may be in the form of business or for the environment. Aviation is one sub- sector within the broad travel and tourism, which is not heading in the business- wise sustainable direction. This is because of mass increase at a time of heavy discounting. But one of the best aspects of the tourism industry is the sheer generation of tourism jobs. This is one sector where automation has not been too much of a disruptor, due to the need for human touch. Environmental sustainability is an aspect that all kinds of players are increasingly having to comply with, plus is helping them in cost reduction. Tourism is also one sector which breaks the monotony of singular brands and uniformity worldwide.


Uploaded Date:25 January 2019

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