Making change happen to an organization, is not merely a matter of willpower. Instead, some real interventions are required. Enthusiasm needs to be whipped up for the change, to ensure mass advocacy for the same. Social media and other similar internal digital marketing initiatives can be the right tools to deploy the mechanism. On the ground, the efforts have to be more intense. They need to focus on habits, and uncovering innate behaviours. A lot of change initiatives fail, because those on top, look disdainfully upon existing habits. A study clearly pointed out that a little more than two- fifths of our daily actions, are determined by pre- existing habits. These habits are automated, beyond the control of conscious awareness.

Source:https://www.strategy-business.com/blog/Making-Change-Is-Not-a-Matter-of-Willpower?gko=d439b

Uploaded Date:27 December 2019