Travel review and bookings site Trip Advisor is planning to launch a new interface by the end of this year, where users can create their own profiles and upload pictures or stories. Trip Advisor wants to be the one-shop solution for the entire travel journey, beginning from reviewing destinations to experiencing it. The exact details are sketchy and doubts remain whether users would want another social media feed on top of the existing ones such as Facebook and Instagram. Trip Advisor asserts that 66% of all travelers are influenced by travel reviews followed by referrals which stands at 62%. The company also claims that it gets a total 456 million unique visitors each month generating tourism worth US$ 546 billion, which is a tenth of global tourism spend. Business intelligence provided by Oxford Economics puts total tourism economy at 5.3 trillion and growing at faster than global GDP. Trip Advisor has also confirmed that due to the platform’s tremendous reach, brands are tying up for potential digital marketing gains. The list of such collaborators during the test run includes National Geographic and Go Pro. Big city retailers like Tiffany or Macy’s may soon need to reconsider their position looking at the travel portal’s incessant growth potential.


Uploaded Date:27 September 2018

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