Seminar on “Consumer Behaviour”

Skyline had organized a seminar on “Consumer behavior” at college premises. The Key Speaker was Mr. Sachin Shekhar, Deputy Divisional Manager Marketing, Dabur Aviva life insurance.

   The key points covered in the seminar were:

    1) Understanding of Consumer behavior (Analyzing customers behavior regarding good & services)

    2) Demand of customers (Knowledge regarding demand of the customers)

    3) Good & services (What are the good and services available in the market)

    4) Types of product (What are the product, nature of product)

Consumer behavior is the study of when, why, how, and where people do or do not buy product. It attempts to understand the buyer decision making process, both individually and in groups. It studies characteristics of individual consumers such as demographics and behavioral variables in an attempt to understand people’s wants. It also tries to assess influences on the consumer from groups such as family, friends, reference groups, and society in general. Consumer behavior is influenced by: demographics, psychographics (lifestyle), personality, motivation, knowledge, attitudes, beliefs, and feelings. Consumer behavior concerns with consumer need and consumer actions in the direction of satisfying needs leads to his behavior of every individual depend on thinking.

SKYLINE Business School is offering Merit based Scholarships for BBA admissions.

Criteria for scholarship:

• Students who have more than 70% in class XII will receive a scholarship of Rs. 10,000/-  per  year

• Subject to no failure or shortage of attendance in second and third year for continuation of schlorship  Rs.10,000/- per year

Date: 31st May 2013 Over 225 companies visit the SKYLINE Campus for final placement of its students. The top recruiters were Energetic Lighting, Citi Bank and Skyhealers India. With Hospitality & Tourism, IT & ITES, Consulting and Banking & Finance being the top four sectors placing over 40% of the students.

The overall breakup of the sectors represented in the placement drive was as follows:

The other major companies that were present in the campus for recruitment were:

Skyline offers a wide range of programs designed for managers and executives and taught by faculty, researchers and consultants.

Below are list of programms offered by Skyline College:

Post Graduate Courses

• Masters in Business Administration (Two Year Full-Time)
  
  • Finance
  • Human Resource Management
  • International Business
  • Marketing
  • Retail Operations
  • Tourism
• Masters of Arts – Mass Communication
  • Journalism & Communication
  • Advertising & Communication
   

Professional Courses (Part Time)

• Post Graduate 1 year part-time Diplomas 
  
  • Finance
  • International Business
  • Marketing & Sales Management
  • Management & Managing Talent
  • Airlines & Travel Business
  • Management
• Under Graduate 2/3 years part-time Diplomas
  
  • Airlines & Tourism Management
  • Marketing
  • Finance
  • International Business
   

Weekend (For working Executives)

• Business Management
  • Marketing
  • Information Systems
  • Finance
  • International Business
  • Human Resource
  • Management
  • Tourism

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