Business research conducted by the Forbes magazine has identified some strategies organizations use to excel at business innovation. Organizations must be clear about the various types of innovations that are being attempted to develop. The most talented people at various firms must be encouraged to excel rather than be constrained or bullied. Incentives and measuring metrics must be re-aligned away from corporate strategy to individual level goals. Employees must be provided with complete support to make sure they get a tilt at implementing their ideas. Finally, within firms, there must be micro-spots or markets were innovations may be tested before being launched or rejected.