There are several companies that have used a spate of technologies and data to positively transform themselves. One of the elements that companies are using is an increased focus on digital speed. Another is that the companies must be ready to reinvent. In this way, they will be able to tap in to business innovations. Once they take decisions, there needs to be an “all in” culture, which implies that the whole team needs to be geared up towards the final corporate strategy outlined. Decision need to be driven by the use of hard- core quantifiable metrics. While being customer- centric is now commonplace, companies need to also work towards having customer followers. The latter are brand evangelists, who will organically promote the name due to their utmost loyalty to the brand.


Uploaded Date:29 September 2020

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