A study concluded recently that the success of business innovation depends on the level of depth to its idea multiplied by the level of initiative taken. Established firms hold some advantage most notably recall value among customers. However, in some ways startups have an advantage as they have the momentum of growth with them. New initiatives are more likely to emerge from startups. Also excessive funding in the initial period can be rather harmful for such organizations as the seed fund must be built up over a period of time. Any disruptive business idea or model takes time to fortify inside customers’ minds. Whether it is startups or established brands, product to market fit is a basic essential.

Source: http://www.innovationexcellence.com/blog/2016/04/22/innovation-force-innovation-mass-x-acceleration/