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Tourism consulting carried out by McKinsey highlights the fact that the travel industry is going to be impacted seriously by geostrategic risks that are on the rise. As per the study, majority of travel companies are aware of this threat, yet have not included tactics to counter this as part of their corporate strategy. Threats have risen in just a three year period from 2013. The tourism industry is living in denial and not acknowledging some of the inherent challenges coming up such as technology, climate change and economic conditions. A more holistic and comprehensive outlook is required to study tourism and ensure that ripple effects spilling over from geo-political tensions are minimized.

Sourc: https://www.travel-impact-newswire.com/2016/06/mckinsey-report-reflects-state-of-denial-in-travel-tourism/ 

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