The millennial generation as opposed to the baby boomers, seek more authentic experiences during their travels. The earlier generation was engaged in more physically demanding jobs and thus holidays were seen as means to relax, while today’s younger travelers work in comparatively more sedentary professions and for them holidaying is more of a means to physically exert themselves. A tourism consulting report by Eventbrite says that more than three-fourths of millennials prefer spending money on experiences than shopping for products. While baby boomers will still prefer the comfort of people in overcrowded tourist locations, millennials would rather prefer going on bicycle trips across the rural landscape. These trends are particularly strong in the Southeast Asia region.

Source: http://sea-globe.com/millennials-authentic-travel-experiences/