Business intelligence has come a long way since the advent of the first sci-fi films, but there lies still scope for improvement. Often it has been unable to provide real, tangible security. The user experience is not yet as delightful and seamlessly in sync with expectations as possibilities exist. The usage needs to be tracked better so we can provide more relevant personalized content. More collaboration needs to be in place between BI firms and online content providers as this activity is for mutual benefit. Meta data will then be created which can pinpoint minute solutions