First Republic Bank has built up over years a reputation as a top notch service provider in private banking and wealth management. Due to the process of digitization everywhere, the firm is facing trouble of business positioning. Not digitizing will mean not being able to service their clients’ present needs. But doing so also poses the risk of loss of employment plus it is also unsure how the human touch they are famous for can be replicated online. Initially the IT challenges were enormous. Now the firm has inculcated analytics and Big Data in its capability set.