Management consulting giant Accenture has put an end to annual performance reviews. Instead it will gauge people’s performances and initiate the pay rise based on other parameters. A four pronged study will look to understand expectations, understand niches for growth and build on existing strengths usingcorporate training. Thus priorities between employee expectations and organizational goals will need to get aligned together. The feedback system needs to be a continuous process rather than annual. The communication needs to be forward-centric. No rankings are to be established as they foster a negative culture as per Accenture’s new policy and decision.