Some business innovations in the ecommerce sector are in the offing. Mobile locations are being tracked by marketers to conduct their digital marketing and eventual selling. Customers these days want immediate delivery of their products desired. Thus super quick delivery or pickup is set to rise. Ecommerce industry is also looking at increasing integration with the brick & mortar segment. The discovery of options is getting increasingly customized for buyer personas. The concept of co-creation is gaining ground and ecommerce players are getting into the act using social media platforms.