Airbnb jumps into race for China’s Outbound Tourism Market
With China flexing its economic muscle in the tourism industry, online home rentals giant Airbnb is set to target that market. Initially the outbound market from China will be targeted before eventually entering the domestic segment and taking on local market leader- tujia.com. Business research by the firm suggests that Chinese outbound tourism via Airbnb has increased eight times over the last year. Sequoia Capital’s regional arm is set to partner Airbnb in this venture to eventually get a grip on the Chinese market.
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