Some methods have been suggested by a management consulting publication to attract social media followers to the actual company stores. Coupons must be offered that can only be redeemed at the actual store. Special events must be hosted regularly. Local events must also be attended and the designated hash-tag must be used to enable co-marketing. Another way to attract crowds would be to post images of the actual store. Employees’ personalities must be broadcast to wider audience. Peer based reviews on the store and its products must be encouraged on public forums. Fans’ posts must be re-tweeted or shared across social media channels.