Social media is emerging as such an important part of the digital marketing campaign some tools are necessary to use in order to optimize the efforts. Buffer helps in distributing content across platforms such as Facebook, Twitter and LinkedIn throughout the day. In order to get business analysis on social media, Hootsuite is the ideal tool. Spredfast enables tracking of online conversation via keyword searches. A social media calendar can be formed using Percolate to schedule engagement across platforms. Tweetdeck is best tool to manage Twitter feed. Oktopost allows tracking of total clicks and bulk scheduling of posts. Sprout Social allows scheduling and posting of messages across social platforms. Sendible aggregates posts and comments from different platforms to a single dashboard so it becomes easier to respond to them. BuzzBundle allows multiple platforms to be seen together on the screen at one time so one can post, reply or re-tweet without exiting any page. Finally there is CoSchedule which lets posts be scheduled from inside the post editor.