China’s social mobility is fuelling an appetite for cruises in that country. While the USA remains the market leader, the UK, Germany and Australia remain other major marketers. Yet, as per market research conducted, there was nearly a four-fifths increase in cruise travellers from China between 2012 and 2014. In fact numbers are set to top four million over the next couple of years. Shanghai and Tianjin are emerging as among the hub destinations from Miami and New Jersey among other ‘developed’ world destinations.