Certain digital marketing trends have been observed which are sure to improve marketing credentials this year. All eggs must not be put on the Google sized basket. The greatest thrust should not be made on mobile based technologies. Social engagement will lead to tangible conversions. Payment methods are also seeing a revolution. Paid advertising or PPC is still very much alive. Automation in marketing is getting a boost. Content creators now hold premium position in any marketing team. The SERP algorithm by Google has already changed and is set to alter again. Optimization of all processes brings best possible ROI. Business innovation now includes newer methods of growth hacking.