MANAGING in the

NEW WORLD

As per marketing research conducted, a five stage module has been suggested for successful digital marketing using social media. Every marketer must develop a social identity for the firm which will be followed across platforms. The focus has to be on providing value to the community which will in turn seek the marketer for the services on offer. Content has to be developed keeping in mind the target audience. Social campaigns must be initiated but only after the above mentioned steps have been started. Social intelligence requires constant business analysis using big data and the improvisation needs to be tactical rather than single time.

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