MANAGING in the

NEW WORLD

Certain trends have been observed on social media which will help digital marketing campaigns target efforts accordingly. Facebook is increasingly being used by an older population group rather than primarily youngsters as was previously the case. In fact the future is more dependent on the mobile phones than laptops. Users are utilizing social media as quasi search engines. Politics is increasingly being held live on social media. Organizations are using big data to conduct business analysis in order to customize content for individual user personas. 

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