Business analysis observed using social media metrics have provided us some insights which can help boost social channels. Follower numbers must be as high as possible. Organic growth using own activity is always better option than earned coverage. The metrics must also be used to find out the best content emanating from the firm / agency. Top performing accounts on social media must be used as benchmarks to measure against. While Twitter is emerging as most popular platform for organizations to conduct digital marketing, other platforms, notably Facebook can still give us extremely good results as had been the case with Adidas and Nike.