Social media platforms are now an integral part of digital marketing. The best marketing campaigns on social media in the year 2015 have been charted. Hewlett-Packard (HP)’s ‘Bend the Rules’ campaign allows creative people to express themselves but in six seconds only. Honest Tea’s ‘Refreshingly Honest” taps into the need for greater good felt across the cities and thus started a contest to find out the most truthful cities. WWF put forwards its point on the urgency for conservation through their campaign titled “The Last Selfie” where the selfies would disappear on Snapchat in ten seconds.