The tourism board of Odisha state recently participated in a travel exhibition promoted by the New York Times. They participated for the first time but promoted the state as an alternative to traditional inbound tourism directed at well known spots like the Golden Triangle, Kerala or Goa. The state also has a Buddhist circuit which it can utilize to attract tourists from east or south east Asia. This positive response is great news for the state as this may be leveraged to generate more number of tourism jobs.