MANAGING in the

NEW WORLD

Some methods have now been identified by business research to lure millennials with industrial marketing. The brand must be easily searchable online. Thus firms must invest in enabling proper SEO strategy as well as complementing that with some paid search capability. The content must include videos. The product must be easy to view over mobile devices. It must have a strong presence on social media and this will also generate digital marketing. Crucially, the content must be relevant for their needs. 

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