In order to enable business innovation within the firm, certain Cs have been identified which must be followed. The core competency of the business must be identified and work done accordingly. A system of continuous learning via corporate training must be embedded within the system. The team members must have this zeal towards co-creation and collaboration at workplace. While innovators are credited and copycats are often frowned upon, it is the latter who often scale the service and make it usable for mass audiences and thus they too are required within the ecosystem. The innovation methodology must also incorporate partners in other countries who provide other cultural aspects to the practice.

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