MANAGING in the

NEW WORLD

Petar Mandich is among the top stars of YouTube. However, he himself is not the face, he is simply the manager behind the scenes for Joey Graceffa who is the famous actor cum artist. However, YouTube us where unconventional stars are created overnight and firms are taking full advantage of this fad through digital marketingcampaigns. YouTube’s revenue model is as yet uncertain and thus advertisements are a major source. Mandich is creating one star after another on YouTube while himself minting the fame from backstage.

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