Business innovation has often been an individualist thing yet now is the time for the art to merge with overall company goals to derive best results. Business research has suggested some ways to achieve so. Innovation must be seen as a group target and everybody must have a role in the same. Also the economy must be considered as shared and thus shortfalls must be converted as opportunity for generating further creativity. Resources must be considered as common and this ideology is best suited to newly minted start-ups. In fact majority of problems can be converted into progress. The concept of social entrepreneur is fast catching up. This community of people are earning good money by performing tasks which benefit society overall.