In a world where news is increasingly being first distributed among people using social media, rather than traditional channels, Google has come up with News Lab to connect with journalists and spiral information to users. Google has also come up with news flashes on YouTube to help journalists. This is their latest method atdigital marketingas ground seemed to be lost to social media outlets like Twitter or Facebook but not its own Plus. This will also help Google sieve through large quantity of data enabling business analysis.