MANAGING in the

NEW WORLD

Marketing research conducted throws some light on the usage patterns on push notifications as a means of customer engagement. A number of mobile apps are losing out due to excessive, generic messaging while those with tailored content are doing better. Tourism is doing best while health and fitness are performing on other end of the scale. Here Android is doing way better than the iOS platform. Also it has been found out that apps post downloading are not always retained and to do so push messaging is vital ingredient. 

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