MANAGING in the

NEW WORLD

Well ness tourism as a category within tourism is expanding at a fast pace. The industry as a whole is now globally worth almost half a trillion US dollars. This has led to the rise of numerous tourism jobs associated with wellness. Market research firm- Skift- reports that while India and Thailand have historically been the market leaders, sub-Saharan Africa is the fastest rising region. Americans form the largest segment of such travel. This form of tourism includes fitness, well-being and mingling with the local populace along with a dose of spirituality. 

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