In this era of digital marketing, large firms have massive budgets for their online presence yet smaller ones are getting crowded out. Thus Melon Studios has developed a tool called ‘Page for Promotion’ (PFP) which specifically intends to help SMEs. The idea is to gauge users’ interest levels in various subjects and them being posted with information on similar product available but by a smaller player. It will appear as a post and not an advertisement. The developers are a startup who have received funding from angel investors.