There exist certain tools that are sure to boost online businesses. Intercom allows in-app chats thus enabling capture of data at critical juncture when potential customer is surfing for related product. Then there is KISSmetrics provides a funnel to detect segments of online store which pull maximum users. This business analytics tool provides data more tangible than clicks or visits. Moz provides a forum to network with fellow marketers and helps analyze positions for keywords, backlinks and content with regards to the website. This is important as organic searches still form between 33 to 50% of composite net traffic. Meanwhile, SumoMe offers potpourri of tools to help grow brand network through referrals and sharing. It enables greater email marketing followers of which have been known to be more loyal. Unbounce is a tool that enables firm to develop content and visuals to perform business research on ideal landing pages.