There are certain essential statistics without which no marketer must make decisions on the social media campaigns. 80% of respondents have ticked positive when asked about impact of social media on website traffic. Among various media, Instagram has the highest engagement rate at 4.2%. More than half of Americans tend to be more loyal when they follow brands on digital media. 33% of professionals worldwide use LinkedIn. Of them, more than one-thirds are below 30 years of age. Tweets with pictures are re-tweeted 150% more. Tweets must not exceed 110 characters as that is the optimum figure allowing for 17% boost in engagement. Also Tweets must never exceed 3 in a day as then brand engagement reduces. Nearly 90% of engagement on Facebook is on posts with pictures in them. Even Google+ has around 300 million users per month.

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