While the buying behavior of customers is increasingly veering towards the online mode, the vast majority of marketers still cling to the older ideas. This is why firms are increasingly adopting intensive training programmes for their marketing staff. ADMA is one organization active in this space. A property group Mirvac recently organized a year-long course for their employees in this regard. This enables a more hands on yet tailor made training ideal for firms focusing on the long run. Employees are then exposed to the latest tools and online resources aimed at digital marketing.