With digitization becoming ubiquitous, business models are changing to some degrees. Talent management is now more important than ever, as professionals have greater scope leading to higher attrition levels for knowledge workers. Thus the true digitized firms are putting greatest emphasis on their existent human capital. Thus controls are being relaxed for qualified professionals across organizations that are embracing the new norms. Spotify is one such example of a modern organization that has succeeded in spite of or possibly because of possessing a very loose hierarchical structure.