MANAGING in the

NEW WORLD

Tourism consulting provided by the WTTC has clearly revealed to us that Africa is going to be the next big destination. The Middle East, the Americas and Europe are doing next best, but not at the level of growth that Africa is managing. However to execute the planning, the countries of Africa need to work together and four areas have been identified for improvement. Tourism infrastructure, air connectivity, a common visa policy and investment to improve quality of human capital across the continent are those four pillars to be worked on.

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