China is flexing its financial muscle through outbound tourism, where the country’s people now exert a significant percentage of global numbers. About a ninth of the world’s international travelers were Chinese as per tourism consulting provided by World Tourism Cities Federation (WTCF). Chinese travelers have also increased their per capita spend during trips. In fact about three-fifths of them spend heavily on shopping including luxury items. The internet has truly revolutionized purchasing patterns as about two-thirds of outbound travel from China was booked using online forums.