MANAGING in the

NEW WORLD

While some professional sports have a lot of money to be made and thus massive investments, others such as women’s ski-jumping are struggling for funding. In fact two of the world’s best had to resort to great trouble to avail the same. Then came to their rescue a crowd-funding platform called ReadyMe. The firm took advantage of the digital era and resorted to digital marketing across platforms of the two skiers. More than US& 25,000 was raised in the first month itself. Joining these two sportswomen from Michigan, came another skier from Vermont who had similar success story.

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