Digital marketing is now longer a niche area and to perfect this, one requires a hybrid skill set. The marketer in charge must possess cross-channel knowledge. The team must possess not only marketing sense but also business acumen. The knowledge of technology is now essential for marketers. In addition, as individual types are to be targeted, so the marketer must possess interpersonal and communication skills. A passion for the product, industry and the market in totality is also equally crucial.