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Market research giant Gartner conducted its survey across four countries- U.S, U.K., Australia and Germany- and its analysis points out clearly that digital businesses are doing much better. These businesses are apparently less capital or labour intensive and thus the returns on investment average out better. The organizations which have done well have a clear digital orientation embedded within thecorporate strategy. The major improvements cited by these firms were – improved customer experience, improvement in work productivity and better organization in sales and IT. 

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