The Maori community in New Zealand is particularly excited about the new breed of cultural tourists who are flooding into the country. This is helping alleviate the community by the generation of tourism jobs.This trend was proven further at a tourism exhibition held at Auckland recently. This genre of tourism is mainly targeting the baby-boomer generation which is by some estimates valued at over US $ 2 trillion worldwide. These kinds of tourists not only seek to visit the country but also immerse deep into the cultural traditions, history and heritage.