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Organizations lose a lot of money, time and effort simply in recruiting the right personnel. Also a lot of employees fail to settle down not only due to low productivity but because of attitudinal problems. Thus during talent recruitment, it remains crucial to identify the aspirant as per the organization’s cultural fit. This will help reduce employee turnover. Enron’s failure was a clear outcome of the profit-at-all-costs culture prevalent at the firm. Disney, Google and Southwest Airlines have thus initiated behaviour based interview rounds.

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