MANAGING in the

NEW WORLD

Due to the increased presence of social media in digital marketing, it has been observed that customers are more freely voicing their gripes. While addressing so much may prove to be a huge challenge, this can also turn out to be an opportunity. Social media can help companies monitor its feedback better and take corrective action. Customer service personnel may then be trained accordingly. Feedback can be gauged instantly and organization can learn through customer experiences.

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