A top business consulting think tank has identified several ways in which marketing operations add value to the respective organizations. The process automates several functions, passing several leads extracted using digital marketing tools. Marketing operations help in business analysis by tracking and quantifying huge chunks of data. It helps in forecasting my modeling the operations. It also optimizes all efforts towards single final goal. Chaos gets minimized as a result. The automation then helps us socially collaborate with several other players within the value chain. Customer servicing also improves. Connections with various stakeholders are established. Importantly, opportunities get created using this method.