MANAGING in the

NEW WORLD

While most organizations realize only too well that business innovation is of utmost importance, many of them fail to create a conducive environment for the same. For some others, innovations may be developed, but not scaled for use on commercial basis. One such example would be Kodak which itself invented digital film, but failed to gain market share beyond the film technology where it was the market leader. Engagement with existing employees is a necessary part of gauging innovative ideas. Innovation usually takes much lesser time to implement in startups rather than traditionally managed larger firms. 

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