As per figures provided by the World Tourism Organization (WTO), the industry generates a tenth of the overall global revenues. Also international traveler numbers are set to rise to nearly a billion and a half people by the end of this decade. Such staggering numbers also bode well for far-reaching changes that have already occurred within the industry. Brands are finding various innovative ways to connect with customers. Social media has proven to be an effective means of digital marketing with Instagram leading in customer engagement. There is an excess of data now available, but marketers of tourism products must know how to use them properly. The client experience must be observed as topmost priority as they are empowered enough to share their experiences or adventures with the wider world.


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