Date : 23rd Jan 2013

Seminar : on “Snapshot of e-commerce & its exponential growth”.

Location: Skyline Business School, Gurgaon 

Speaker: MR. Bhimsham Bhateja (DIRECTOR OF LETSBUY.COM & B.B.INTERNATIONAL).

Mr. Rahul began his session by asking few questions on ecommerce, B2C, B2B, B2G. Then, he discussed about OLX, QUICKR, JABONG, FLIPKART, GMAIL etc. He told us about the difference between EBAY.COM & FLIPKART.COM. He said in eBay we buy products through shopkeepers. EBay is giving platform to shopkeeper for selling the products. While flip kart, we buy product from producer.

After that, he explained the categorization of product in ecommerce like electronics, jewellery, lifestyles, books, stationery, kitchen, optical, arts, grocery, kids, jobs, bill payment, booking etc. And, 70% of income generated by bookings (travel & tourism).

He told us about the expenses of ecommerce i.e., office expenses, warehouse, website expenses, marketing. He explained various types of departments like catalogue, operations, marketing, logistics and technology. He gave some points which we should keep in mind when we start ecommerce business. At the end of the session students asked many questions on the topic concerned which he duly replied.

Skyline is the leading specialist from India, offering digital & internet marketing courses.

Compiled by – Ms. Neha Wadhwa with assistance from Rakesh Kumar Senapati of MBA L1S2.