MANAGING in the

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The Internet of Things (IoT) is already impacting several business processes across industries but it is set to alter digital marketing in a big way. IoT will enable respective products to move away from being a platform only to actually being able to conduct two-way interactions. A direct communication will be built between customers, sellers and vendors. IoT also enables products to shift ecosystems and thus allowing isolated items to move towards data centres or apps where customer reach is highest. The entire gamut of products can now be personalized to provide service to the consumers. Brand interaction can now be automated without need for third parties.

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