There is so much talk regarding digitization in business, yet the customer experience needs to be kept simple. Digital technologies must seamlessly merge with daily chores. Business intelligence gathered by Salesforce points out two important trends which are creating a balance between the physical and digital spaces. The first one was the integration of mobile phones in the buyer journey. Then there is the increased use of CRM. Wearables are also adding to the list of technologies making lives easier. This way technologies as well as its vendors remain agile and adaptable to circumstances.