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Live streaming must increasingly be included as vital components of the digital marketing plans. This is due to multiple reasons making it cost effective to implement. As per surveys, videos have become the most effective ways to market, and live streaming is simply the most advanced stage of the same. Live streaming using Instagram or Vine is enabling companies to showcase to their customer base the real picture. So all organizations that are confident of their product are displaying details using live streaming. Videos also enable educational content to be broadcast to customers instead of overtly selling to them. Live streamed videos are also a perfect platform to share content with friends and relatives, thus creating ripple effect.

Source: http://www.forbes.com/sites/ajagrawal/2016/06/01/why-live-streaming-should-be-a-part-of-your-marketing-plan/#5b6439766b37

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